Stand Tall. (Artist: Sophia Greenbaum) Poster
Designed by Sophia Greenbaum for the 2019 Artwork for Equity Advocacy Campaign.
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A play on the word, or in this case words, “Equity.” The lettering is almost identical, and the Es form a close in the gap over the space between them.
Sophia Greenbaum is the lead visual designer at Brevity & Wit, a strategy and design firm helping organizations achieve the change they wish to see in the world. She is an international award winning graphic designer with a background in developing visual identity, sustainable packaging, and campaign branding. Her global mindset has made her design work appealing in several countries, including Italy, Cambodia, and Guatemala, where it has been used in mobile apps and branding. Sophia brings a human-centered design approach to all her projects to help her clients solve the thorniest problems.
She has created compelling designs for Amnesty International, Human Rights Watch, and several various professional services firms. As the first-hired graphic designer for Population Services International (PSI), Sophia assisted in leading PSI’s response to Zika and prototyped the first safe pregnancy kit for women in Zika-affected regions. More than 40,000 kits were produced as a result. She also conducted design research and prototyping workshops in Ethiopia with IDEO.org. Sophia graduated from the University of Michigan with a BA in art and design. Aside from being a Big 10 football fan, she knows how to code, travels frequently, and has been on the cover of the Washington Post for her award-winning Peeps marshmallow dioramas.
