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Antionette Carroll was living in Ferguson in 2014 and part of the local effort to change conditions in her community -- and saw a need to reach out to involve more people in the solution. A passionate social entrepreneur, Antionette founded Creative Reaction Lab to empower community members to address local issues and become changemakers. (Ashoka Changemakers & American Express)


a 24-hour lab addressing racial inequality and police brutality.

Creative Reaction Lab was founded in response to the unrest in Ferguson, MO (August 2014) in the form of a 24-hour design challenge. From the first lab focused on racial inequality and police brutality, all five pitched projects were activated throughout the St. Louis region:  Cards Against Brutality, Connected for Justice, Look Beyond Your Fear Guerilla Art Warfare, Vibe Switch Campaign, and The Red Table Project. These projects ranged from public art efforts to educational programs.