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Antionette Carroll was living in Ferguson in 2014 and part of the local effort to change conditions in her community -- and saw a need to reach out to involve more people in the solution. A passionate social entrepreneur, Antionette founded Creative Reaction Lab to empower community members to address local issues and become changemakers. (Ashoka Changemakers & American Express)


a 24-hour lab addressing racial inequality and police brutality.

Creative Reaction Lab was founded in response to the unrest in Ferguson, MO (August 2014) in the form of a 24-hour design challenge. From the first lab focused on racial inequality and police brutality, all five pitched projects were activated throughout the St. Louis region:  Cards Against Brutality, Connected for Justice, Look Beyond Your Fear Guerilla Art WarfareVibe Switch Campaign, and The Red Table Project. These projects ranged from public art efforts to educational programs.